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Where beauty meets insight. From skincare breakthroughs to the business behind the glow, Beautiful Magazine LV delivers curated, editorial coverage for women who want to be informed, inspired, and beautifully ahead.

The Latest Edition

Explore our most recent issues — curated editorial, expert insights, and Las Vegas beauty culture in print and digital.

Skincare

The Only Sunscreens Worth Packing This Summer

Summer skincare has one non-negotiable: sunscreen. No serum, luxury moisturizer, or expensive facial can undo months of UV damage. Whether you’re spending the afternoon at the pool, heading to the beach, hiking with friends, or simply driving to work, SPF is the most important beauty product you’ll apply all day. The good news? Sunscreen has come a long way. Today’s formulas don’t leave behind chalky white casts or sticky finishes. Some feel like skincare. Others double as body glow products. Some even smell like vacation itself. After testing products and watching what beauty lovers keep reaching for all season long, these are the sunscreens we genuinely think deserve a spot in your beach bag. Best Overall Vacation Classic Lotion SPF 50 Best for: Everyday wear, beach days, vacations, and anyone who wants one sunscreen that does everything. If you only buy one sunscreen this summer, make it this one. Vacation’s Classic Lotion SPF 50 somehow manages to feel luxurious while taking sun protection seriously. The formula absorbs quickly, doesn’t leave skin feeling greasy, and provides broad-spectrum SPF 50 protection that makes it ideal for long afternoons outdoors. What really separates it from the hundreds of other sunscreens on the market is the experience. Instead of smelling clinical, it smells like summer memories. Coconut, poolside afternoons, sunshine, and nostalgia all wrapped into one bottle. It’s one of those products you’ll actually look forward to applying. Why we love it • SPF 50 broad-spectrum protection • Water resistant • Lightweight lotion texture • Leaves skin hydrated instead of dry • Smells incredible Perfect for: ✓ Pool days ✓ Beach vacations ✓ Theme parks ✓ Outdoor brunch ✓ Daily body SPF Best Glow Vacation Shimmer Oil SPF 30 Best for: Golden hour, vacations, dinners by the beach, weddings, and showing off summer skin. This might be one of the prettiest SPF products we’ve ever used. The Vacation Shimmer Oil SPF 30 isn’t glittery or overwhelming. Instead, it gives skin a soft golden sheen that catches sunlight beautifully while still providing broad-spectrum protection. The formula contains naturally derived oils that leave skin silky smooth without feeling heavy, and the gold shimmer flatters virtually every skin tone. Think of it as body makeup…except it’s protecting your skin while making it look expensive. We especially love applying it to: • Shoulders • Collarbones • Legs • Arms • Décolletage The signature Vacation fragrance somehow deserves its own award. It smells like coconut sunscreen, pool toys, banana, warm skin, and carefree summer afternoons. It’s impossible not to smile after putting it on. Why we love it • Gorgeous luminous finish • No white cast • Non-comedogenic • Water resistant for 80 minutes • Moisturizing oil blend Perfect for: ✓ Resort vacations ✓ Pool parties ✓ Summer weddings ✓ Sunset dinners ✓ Vacation photos Best for the Pool Vacation Classic Whip SPF 50 Best for: Families, kids-at-heart, pool parties, and making sunscreen fun again. Who said sunscreen has to be boring? Vacation’s Classic Whip looks exactly like whipped cream when dispensed, creating perfect little star-shaped swirls of SPF 50. Yes, it’s fun. But beneath the playful packaging is a genuinely excellent sunscreen that provides serious broad-spectrum protection. It’s lightweight, easy to spread, and somehow makes reapplying sunscreen something you’ll actually want to do. This is the sunscreen we’d hand to friends at a pool party because everyone immediately wants to try it. Why we love it • SPF 50 protection • Airy whipped texture • Makes reapplying enjoyable • Lightweight finish • Great conversation starter Perfect for: ✓ Pool parties ✓ Family vacations ✓ Lake days ✓ Kids ✓ Anyone who hates traditional sunscreen Best for an Island Glow Vacation Original Coconut Oil SPF 15 Best for: Short periods outdoors, layering over higher SPF on lower UV days, or anyone chasing that classic tropical glow. There’s something incredibly nostalgic about a coconut tanning oil. Vacation took everything people loved about the originals and modernized it with SPF protection and nourishing ingredients. The Proprietary Coconut Super Blend gives skin a beautiful healthy shine while ingredients like macadamia nut oil, kukui nut oil, cacao butter, and Vitamin E help replenish moisture. The fragrance instantly transports you somewhere tropical. One important note: because this is SPF 15, we’d recommend reaching for it on days with more limited sun exposure or layering it thoughtfully depending on your time outdoors. If you’re spending hours in direct sun, a higher SPF remains the safer choice. Why we love it • Beautiful tropical glow • Lightweight oil • Transparent on every skin tone • Deeply moisturizing • Gorgeous coconut scent Perfect for: ✓ Resort lounging ✓ Short beach walks ✓ Poolside reading ✓ Evening vacations ✓ Tropical getaways Best for Sensitive Skin La Roche-Posay Anthelios Melt-In Milk SPF 60 If your skin reacts to almost everything, this remains one of dermatologists’ most recommended sunscreens. It’s fragrance-free, incredibly protective, and comfortable enough for everyday use. Perfect for: Sensitive skin, rosacea, and long days outdoors. Best for Makeup Lovers Supergoop! Unseen Sunscreen SPF 40 If you wear makeup daily, this cult favorite still deserves the hype. The invisible gel texture works beautifully underneath foundation while helping makeup last longer throughout the day. Perfect for: Office days, makeup wearers, and oily skin. Best Drugstore Pick CeraVe Hydrating Mineral Sunscreen SPF 30 Not every great sunscreen has to be expensive. CeraVe continues to make one of the most dependable drugstore SPFs, especially for those wanting hydration alongside sun protection. Perfect for: Daily errands, budget-conscious shoppers, and dry skin. What Makes a Great Sunscreen? Not every sunscreen deserves a permanent spot in your routine. Here’s what we always look for before recommending one: ✔ Broad-spectrum UVA and UVB protection ✔ Comfortable enough to wear every day ✔ Little to no white cast ✔ Water resistance when needed ✔ Texture you’ll actually enjoy using ✔ Ingredients that nourish skin rather than dry it out Because the truth is simple: The best sunscreen is the one you’ll actually wear. Our Final Pick If we had to choose one brand that completely captured the feeling of summer this year, it would be Vacation. They’ve managed to make sunscreen feel joyful again. Instead of feeling like another skincare step, every product turns SPF into part of the summer experience. Whether you want glowing skin, serious protection, nostalgic scents, or just a formula that makes you excited to reapply, there’s a Vacation sunscreen that fits the moment. And that’s exactly what great beauty products should do. They should protect you, perform beautifully, and make getting ready a little more fun. So before you head outside this summer, toss one in your beach bag, your carry-on, or your everyday tote. Your future skin will thank you.

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You’re Probably Forgetting These SPF Spots

The sunscreen mistakes even beauty lovers still make. By now, most of us know the basics of sunscreen. We apply it to our face before makeup, pack it for beach days, and try our best to remember to reapply throughout the afternoon. But while we’re focused on protecting our cheeks and forehead, there are several areas that almost everyone forgets. Ironically, many of these spots receive just as much sun exposure as our face and can be some of the first places to show signs of premature aging. If you’re putting in the effort to wear SPF every day, don’t let these often-overlooked areas undo all of your hard work. Your Ears Whether your hair is up in a ponytail or tucked behind your ears, this delicate skin gets far more sun than you probably realize. Because the skin is thin, it can burn quickly and is especially vulnerable during outdoor workouts, hikes, pool days, and long drives with the windows down. A quick swipe of sunscreen over the front, back, and top of each ear takes only a few seconds but can make a big difference. Your Hands Your hands quietly reveal your age long before the rest of your skin does. They’re constantly exposed while driving, walking, shopping, or simply carrying your morning coffee. UV exposure contributes to wrinkles, thinning skin, and dark spots over time. Keep a travel-size SPF in your purse or car and reapply after washing your hands throughout the day. Your Chest Many of us spend time perfecting our skincare routine for our face while completely neglecting the neck and chest. Low-cut tops, swimsuits, and summer dresses leave this area exposed nearly every day. Years of accumulated sun exposure can lead to uneven pigmentation, loss of elasticity, and fine lines. The easiest habit? Whatever sunscreen you apply to your face, continue blending it down your neck and across your chest. Your Scalp Yes, your scalp can absolutely get sunburned. If you’ve ever noticed your part turning bright red after spending the day outside, you already know how painful it can be. Spray sunscreens specifically designed for the scalp or lightweight SPF powders make protecting your hairline and part simple without leaving your hair greasy. Hats also provide excellent extra protection on especially sunny days. The Tops of Your Feet Sandals, flip-flops, and barefoot beach walks leave the tops of your feet fully exposed. Unfortunately, this is one of the most commonly forgotten areas when applying sunscreen. Before heading outside, give each foot a generous layer of SPF, especially around the toes and ankles. Your Lips Unlike the rest of your skin, your lips produce very little melanin, making them particularly vulnerable to UV damage. Sunburned lips can become dry, painful, and irritated, and repeated exposure may contribute to premature aging around the mouth. Look for a lip balm with SPF 30 or higher and reapply it just as often as you would your regular lip products. Your Neck While many people stop sunscreen at the jawline, your neck receives constant sun exposure every single day. The skin here is thinner than much of the face, making it more susceptible to fine lines and visible aging. Think of your face and neck as one continuous canvas. If your skincare extends down your neck, your sunscreen should too. Around Your Eyes The eye area is one of the most delicate parts of your face, yet many people avoid applying sunscreen nearby because they’re worried about irritation. Instead, choose a mineral sunscreen formulated for sensitive skin or wear UV-blocking sunglasses for additional protection. The skin around the eyes is often one of the first places where fine lines develop, making daily sun protection especially worthwhile. The Bottom Line Sunscreen is one of the most effective beauty products you’ll ever own, but it only works where you actually apply it. The next time you finish your morning skincare routine, take an extra thirty seconds to cover these forgotten areas. Your future skin will thank you. Because when it comes to SPF, it’s not just about wearing it. It’s about wearing it everywhere.

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The Body Glow Guide for Dresses, Tanks, and Summer Skin 

The Body Glow Guide: How to Get Soft, Hydrated, Sunlit Skin Without Looking Glittery There is a very specific beauty shift that happens the moment summer arrives. The sweaters are packed away. Sundresses make their annual return. Sandals replace boots, and suddenly your shoulders, legs, and collarbones are back in the spotlight after months of hiding beneath layers. It is the season when skincare extends far beyond your face. While glowing complexions often get all the attention, beautiful summer skin is really about the body. Healthy, hydrated arms. Smooth legs. Soft shoulders. Skin that catches the sunlight naturally without looking oily, glittery, or overdone. The goal is not to sparkle from head to toe. It is to look like you just came back from a relaxing vacation where you’ve been drinking plenty of water, taking care of yourself, and soaking up golden hour (with SPF, of course). The best part? You do not need an overflowing shelf of products or a complicated routine to achieve it. A handful of intentional habits can completely transform the way your skin looks and feels this season. Step One: Exfoliate Away Winter Skin If your lotion seems to disappear into your skin without making much of a difference, dead skin buildup may be the culprit. Exfoliation is the foundation of every glowing body routine because it removes dry, dull skin and allows hydrating products to absorb more effectively. It also helps improve skin texture, minimizes rough patches, and creates the perfect canvas for self-tanner, body oil, or body makeup if you wear it. Choose whichever exfoliation method works best for your skin: Pay special attention to areas that naturally become rougher throughout the year, including elbows, knees, ankles, heels, and the backs of your upper arms. Aim to exfoliate one or two times each week. More is not always better, and over-exfoliating can leave skin irritated rather than radiant. Step Two: Hydration Is the Real Secret to Glowing Skin Here is one beauty truth that never changes: Healthy-looking skin is hydrated skin. Many people chase glow by piling on shimmer products, but true radiance starts with moisture. Skin that is properly hydrated naturally reflects light better, looks smoother, and feels softer throughout the day. Immediately after showering, while your skin is still slightly damp, apply a nourishing body lotion or cream from shoulders to toes. This helps lock in moisture before it evaporates. If your skin tends to be on the drier side, look for ingredients like: These ingredients help strengthen the skin barrier while keeping skin comfortable and supple all day long. Do not forget your feet, hands, and elbows. They often reveal dryness first and can instantly make skin appear less polished. Step Three: Add Body Oil for That “Expensive” Glow If lotion is the foundation, body oil is the finishing touch. Luxury spas and celebrity makeup artists have relied on body oils for years because they create that soft, healthy sheen that photographs beautifully without looking greasy. The trick is using far less than you think. Warm just a few drops between your hands and gently press the oil onto areas that naturally catch the light: Allow the oil a few minutes to absorb before getting dressed. When applied correctly, it should leave your skin looking silky rather than slippery. For daytime, lightweight dry oils tend to feel the most comfortable, especially during hot weather. Never Skip SPF Nothing dulls glowing skin faster than sun damage. One of the biggest mistakes people make is carefully applying sunscreen to their face while forgetting their shoulders, chest, neck, ears, hands, and feet. These areas receive far more sun exposure than most people realize and are often the first to show signs of premature aging. A broad-spectrum SPF 30 or higher should be the final step in your morning body routine whenever you’ll be spending time outdoors. Many modern sunscreen formulas are designed with skincare benefits in mind, offering hydrating finishes that leave skin looking fresh rather than chalky. Some even provide a subtle luminosity that enhances your natural glow without adding shimmer. Think of SPF as the product that protects all the effort you’ve already put into your skin. The Right Way to Wear Shimmer There is a reason the overly glittery body lotions of the early 2000s have mostly disappeared. Today’s glow is softer, cleaner, and much more sophisticated. Instead of obvious sparkle, look for products with finely milled pearl, champagne, or soft golden pigments that simply reflect light as you move. Apply shimmer sparingly to the highest points of the body: The goal is for someone to notice that your skin looks healthy—not to immediately notice the shimmer itself. Give Your Collarbones the Red Carpet Treatment One of the oldest celebrity beauty tricks is surprisingly simple. A touch of cream or liquid highlighter blended onto the collarbones and shoulders instantly creates dimension, catches natural light, and makes sleeveless outfits feel even more elevated. It almost acts like jewelry for your skin. The effect is subtle enough for everyday wear but noticeable enough to make a tank top or evening dress feel a little more glamorous. Blend thoroughly using your fingers or a dense makeup brush so the highlight melts seamlessly into the skin. Do Not Forget the Little Details Sometimes the smallest beauty habits make the biggest difference. Freshly moisturized hands, neat cuticles, soft heels, and hydrated knees may seem insignificant, but together they create that overall polished appearance people often associate with “good skin.” Keeping a hydrating hand cream in your bag, applying cuticle oil before bed, and using a richer foot cream a few nights each week can elevate your entire summer beauty routine. These finishing touches often separate healthy-looking skin from skin that simply has shimmer layered on top. The Beautiful Magazine LV Take The best summer glow has very little to do with glitter. It comes from consistency. Exfoliating regularly. Moisturizing every day. Wearing sunscreen without fail. Drinking enough water. Adding just enough body oil to catch the evening light. When your skin is healthy, it does not need to compete for attention. This summer, let your glow look effortless rather than obvious. Soft instead of sparkly. Radiant instead of reflective. Because the most beautiful skin has never been the shiniest. It is simply the skin that looks cared for.

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Hair

How to Get Rid of Pool Hair (Without Chopping It Off)

Sunshine, swimsuits, and afternoons by the pool are some of the best parts of summer. Your hair, however, might disagree. If your strands suddenly feel dry, tangled, faded, or somehow both crunchy and greasy after a few pool days, you’re dealing with what beauty editors lovingly call “pool hair.” The good news? It isn’t permanent. With the right routine, you can reverse the damage and keep your hair soft, shiny, and healthy all summer long. What Is Pool Hair? Pool hair happens when chlorine, minerals, sun exposure, and repeated soaking strip away your hair’s natural moisture. Chlorine is designed to sanitize pools, but it also removes the protective oils that keep hair smooth and hydrated. Add UV rays, heat, and frequent washing into the mix, and even the healthiest hair can start looking dull. Signs of pool hair include: Luckily, prevention is much easier than repair. 1. Wet Your Hair Before You Swim This beauty trick is surprisingly effective. Hair acts like a sponge. If it’s already saturated with clean water before you jump into the pool, it absorbs much less chlorinated water. Simply rinse your hair in the shower before swimming. 2. Coat Your Hair With Leave-In Conditioner A lightweight leave-in conditioner creates an extra layer of protection between your strands and the pool water. It also helps reduce tangles and keeps hair softer throughout the day. Bonus points if your leave-in contains ingredients like: 3. Wear Your Hair Up Loose hair spends more time exposed to chlorine and tangles more easily. Try: Not only does it protect your hair, but it also gives effortless vacation energy. 4. Rinse Immediately After Swimming Don’t let chlorine sit on your hair for hours. Even if you aren’t shampooing right away, a quick rinse with fresh water helps wash away chlorine before it continues drying out your strands. This is one of the easiest habits that makes the biggest difference. 5. Use a Clarifying Shampoo Once a Week If you’re swimming regularly, product buildup and chlorine can accumulate over time. A clarifying shampoo helps remove: Just don’t overdo it. Once a week is usually enough, followed by a deeply hydrating conditioner or mask. 6. Deep Condition Like It’s Your Job Summer hair thrives on moisture. After a pool day, use a rich hair mask or deep conditioner for at least 10 to 20 minutes. Look for ingredients like: Think of it as skincare for your hair. 7. Protect Color-Treated Hair If your hair is highlighted, blonde, or color-treated, chlorine can make fading happen much faster. Use products specifically designed for color-treated hair and consider wearing a swim cap if you’re swimming often. Purple shampoo can also help neutralize unwanted brassiness or green tones in lighter hair. 8. Don’t Forget Heat Protection Many people swim during the day and then immediately style their hair afterward. Unfortunately, chlorine plus hot tools can become a recipe for breakage. Always apply a heat protectant before blow drying or curling your hair. Your ends will thank you later. 9. Trim the Damage If your ends already feel rough or split, a small trim can instantly make your hair feel healthier. You don’t need a dramatic haircut. Even removing a quarter to half an inch can refresh your style while preventing split ends from traveling higher. Summer Hair Doesn’t Have to Mean Damaged Hair Pool days and healthy hair can absolutely coexist. A little preparation before swimming and a little extra hydration afterward go a long way toward preventing dryness, fading, and breakage. The goal isn’t to avoid the pool. It’s to enjoy every sunny afternoon without sacrificing the shine, softness, and health of your hair.

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Mermaid Hair is Back, But Make it Expensive

Ultra-long lengths, glossy waves, shine sprays, and ocean-inspired accessories are making hair feel dreamy again.  There is something about spring that makes us want to soften everything. The makeup gets glowier, the outfits get lighter, the skin gets bronzier, and suddenly, we are all one good hair day away from fully entering our mermaid era.  But this season, mermaid hair is not about looking overly beachy, crunchy, or like you just walked out of the ocean with salt spray and a prayer. The updated version is smoother, shinier, longer, and much more polished. Think less “messy beach waves” and more “expensive vacation hair.” It is glossy. It is fluid. It moves beautifully. It looks like it smells like coconut, vanilla, and an overpriced hair oil you swear changed your life.  Mermaid hair is officially back, but this time, she has a blowout appointment, a shine spray in her bag, and probably a claw clip that looks like it belongs in a seashell jewelry box.  What Is Mermaid Hair in 2026?  Mermaid hair has always had a dreamy, feminine feeling to it. Long lengths, soft waves, movement, shine, and a little bit of fantasy. But the modern version is more refined than the beachy, undone waves we saw everywhere in the 2010s.  Now, the look is about ultra-long, healthy-looking hair with a glossy finish. The waves are softer and more intentional. The texture is less crunchy and more silky. The accessories are playful but still elevated. You want your hair to feel ocean-inspired without looking like you actually fought the ocean.  The goal is hair that looks effortless but still polished. Romantic, but not costume-y. Playful, but still expensive.  It is the kind of hair that makes a white tank and jeans look styled. The kind of hair that makes a simple sundress feel editorial. The kind of hair that looks beautiful in golden hour, in vacation photos, or honestly, while running errands with oversized sunglasses and an iced matcha.  The Length Is the Statement  The biggest part of the mermaid hair comeback is the length. Ultra-long hair is having a major moment again, and whether it is natural, extensions, clip-ins, or a really good blowout trick, the longer the better.  Waist-length hair, hip-grazing extensions, and long, flowing layers instantly give that mermaid effect. It is dramatic in the prettiest way. Even if the style itself is simple, the length does all the talking.  That being said, the key is making the hair look healthy. Long hair that looks dry or weighed down can quickly lose that luxe feeling. The expensive version of mermaid hair is glossy, hydrated, and trimmed enough to still have movement.  This is where soft layers come in. Instead of one heavy curtain of hair, ask for long, blended layers that create shape without taking away too much length. Face-framing pieces can also make the style feel more wearable and flattering, especially if you like that soft, romantic look around the face.  Gloss Is Non-Negotiable  If mermaid hair had one rule, it would be shine.  The difference between regular long waves and expensive mermaid hair is the finish. It has to catch the light. It has to look hydrated. It has to have that silky, reflective quality that makes people ask, “What do you use in your hair?”  Shine sprays, gloss treatments, hair oils, and leave-in conditioners are the real stars here. A lightweight shine spray can instantly make waves look more polished, especially after heat styling. Hair oils are perfect for smoothing the ends and adding that soft, expensive-looking finish.  For an even glossier effect, consider an at-home gloss or a salon gloss treatment. These can help refresh your color, add shine, and make your hair look healthier overall. Even if you are not changing your hair color, a clear gloss can make a huge difference.  The goal is not greasy. It is luminous. There is a very fine line, and we are staying on the chic side of it.  The Waves Are Softer Now  Mermaid waves are still part of the look, but they have grown up.  Instead of tight, uniform waves, the updated version is loose, glossy, and touchable. Think soft bends, brushed-out waves, and movement that feels natural. You want the hair to look styled, but not overly curled.  A large-barrel curling iron, a triple-barrel waver used lightly, or overnight braids can all help create the look. The trick is to avoid making the waves too perfect. Once the hair cools, brush through it gently with a wide-tooth comb or soft bristle brush. This gives the waves that romantic, flowing finish instead of looking too structured.  For a more editorial look, keep the top smooth and let the waves start lower around the cheekbones or collarbone. This makes the style feel sleeker and more expensive.  And yes, a little frizz is normal. We are not trying to erase all texture. We just want the overall finish to feel intentional, soft, and glossy.  Ocean-Inspired Accessories Are Having a Moment  This is where the trend gets fun.  Ocean-inspired accessories are becoming a beautiful way to lean into the mermaid mood without going too literal. Think pearl clips, shell-shaped barrettes, iridescent pins, silver hair cuffs, sea-glass tones, and delicate accessories that catch the light.  The key is choosing pieces that feel elevated. A pearl claw clip, a gold starfish pin, or a subtle shell barrette can make the entire look feel styled without becoming too themed.  This is especially perfect for spring and summer. Hair accessories are an easy way to make a simple outfit feel finished, and they work beautifully for vacations, bridal showers, beach days, rooftop dinners, and all the little warm-weather plans that somehow require cute hair.  A sleek half-up style with a pearl clip? Very expensive mermaid.  Loose waves with tiny shell pins tucked on one side? Soft, pretty, and very spring.  A low bun with face-framing waves and an ocean-inspired clip? Effortless, but still intentional.  Color Is Getting Softer and Shinier Too  Mermaid hair does not have to mean blue, green, or fantasy color. In fact, the most wearable version of the trend is rooted in soft, glossy, dimensional color.  Think sunlit brunette, golden blonde, caramel ribbons, expensive copper, honey beige, dark espresso shine, and soft balayage that looks like it was naturally kissed by the sun. The color should feel fluid and dimensional, almost like the way light moves through water.  For blondes, this might mean warmer, creamier tones instead of icy, high-maintenance blonde. For brunettes, it might mean rich chocolate tones with subtle caramel or bronze pieces. For redheads, copper and strawberry tones feel especially beautiful for spring.  And for anyone who loves a little fantasy, soft pastel accents or temporary color glosses can still work. Just keep the finish shiny and intentional so it feels more editorial than costume.  How to Get the Look Without Doing Too Much  The beauty of mermaid hair is that it does not have to be complicated. It just needs the right combination of length, shine, movement, and a little softness.  Start with hydrated hair. Use a moisturizing shampoo and conditioner, especially if your hair tends to get dry in warmer weather. Add a leave-in conditioner before styling, then use a heat protectant if you are using hot tools.  After creating your waves, let them cool completely before brushing them out. This helps the style last while still looking soft. Finish with a shine spray through the mid-lengths and ends, then add a tiny amount of oil to the ends if needed.  For second-day hair, refresh with a little dry shampoo at the roots and a shine mist on the ends. You can also re-wave a few front pieces to bring the style back to life without restyling your entire head.  And if your hair is shorter, you can still do the trend. Mermaid hair is more about the mood than the exact length. Glossy waves, pretty accessories, and a soft finish can give the same effect even on medium-length hair.  The Expensive Mermaid Hair Checklist  For the full look, think:  Ultra-long or elongated lengths Soft, brushed-out waves High-shine finish Healthy-looking ends Dimensional color Pearl, shell, or ocean-inspired accessories Lightweight hair oil Shine spray A little romance A little drama Absolutely no crunchy texture  This is not the mermaid hair of middle school sleepovers and sticky sea salt spray. This is mermaid hair with better products, better lighting, and a much better understanding of what makes hair look truly luxurious.  Why We Love It for Spring  Spring is the perfect time for this trend because it feels fresh without being too serious. It gives beauty a little bit of fantasy again, which honestly, we could all use.  After months of slick buns, winter dryness, and practical hairstyles, mermaid hair feels like a return to softness. It is pretty. It is feminine. It is a little dramatic. It makes getting ready feel fun again.  And maybe that is why it works so well right now. Mermaid hair is not just about having long, glossy waves. It is about feeling like the main character in your own little spring-to-summer dream. It is the beauty equivalent of booking the trip, wearing the dress, ordering the drink with the edible flower, and letting your hair be part of the whole moment.  Final Thoughts  Mermaid hair is back, but it is not exactly the same as before. This time, it is softer, shinier, healthier, and much more elevated. The waves are glossy, the accessories are intentional, and the overall feeling is less beach chaos and more coastal luxury.  Whether you go all in with waist-length waves and pearl clips, or simply add a little shine spray and a soft bend to your everyday hair, the trend is easy to make your own.  This spring, hair is allowed to feel pretty again. Let it be long. Let it be glossy. Let it move. Let it catch the light.  Mermaid hair is back, and she looks expensive. 

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How Stress Impacts Hair Growth

We often talk about stress showing up on our skin. But your hair feels it too. Periods of high stress can push more hair follicles into a resting phase. Weeks or months later, you may notice increased shedding and feel confused. Nothing in your routine changed. But internally, everything did. Understanding the Hair Cycle Hair grows in phases. Stress can interrupt that cycle, causing more hairs to enter the shedding phase at once. This is known as stress related shedding. It is often temporary, but emotionally it can feel overwhelming. What You Can Control Prioritize sleep. Eat consistently. Reduce heat styling while shedding is increased. Gentle scalp massages can improve circulation and support regrowth. Avoid panic cutting or overloading products. Hair responds to stability. The Emotional Side Hair is deeply connected to identity. Shedding can feel personal. But your body is simply reallocating resources during stressful periods. When balance returns, growth usually follows. The Beautiful Takeaway Your hair is not failing you. It is responding to what you are carrying. During stressful seasons, choose gentleness over aggression. Healing is quieter than panic.

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Lifestyle

The Wellness Habits That Don’t Require Buying Anything

Somewhere along the way, taking care of ourselves became something we were expected to shop for. But some of the best things you can do for yourself are still completely free. Wellness has become very good at selling us things. There is a supplement for the afternoon slump, a powder for the morning, another powder for the evening, a water bottle designed to make us drink more water, a journal designed to make us journal, an alarm clock designed to keep us away from our phones and an increasingly impressive selection of devices capable of telling us exactly how well, or poorly, we slept last night. Open TikTok or Instagram and you can easily walk away believing that becoming a healthier, calmer, more put-together person requires an entire collection of products. A morning routine has products. A nighttime routine has products. A shower routine has products. Going for a walk somehow has accessories. Even sleeping, one of the few activities that requires us to do absolutely nothing, has become something we can optimize with gadgets, sprays, supplements and subscriptions. There is nothing inherently wrong with any of this. We love a beautiful candle. We understand the appeal of matching workout clothes. Sometimes buying a new water bottle really does make you remember to drink more water for three weeks. There are also plenty of wellness products that genuinely make life easier, more comfortable or simply more enjoyable. The problem begins when the constant commercialization of self-care quietly convinces us of something that is not true: that taking better care of ourselves requires having more. It doesn’t. Some of the most meaningful things we can do for our bodies and minds are remarkably ordinary. They are not particularly photogenic. Nobody can link them in a storefront. They do not arrive in aesthetically pleasing packaging or require an unboxing video. They simply require us to pay attention to what makes us feel good, what makes us feel depleted and what our bodies have probably been asking us to do all along. Maybe that is exactly why they are worth returning to. Go Outside Before You Open an App Before checking who texted you, what happened overnight, what everyone else is doing today and what the internet thinks you should be worried about, step outside. Even for a few minutes. Stand on the balcony, walk around the block, take the dog outside or drink your coffee near an open window if that is what is available to you. There is something wonderfully grounding about experiencing the physical world before entering the digital one. You notice the temperature. You notice whether it is windy. You notice the sunlight coming through the trees or someone down the street already watering their plants. For a few minutes, your morning belongs entirely to you instead of immediately becoming a collection of other people’s thoughts, messages, headlines and updates. Daylight also helps our bodies understand when it is time to be awake and, later, when it is time to sleep. But even something as simple as morning sunlight does not need to become another elaborate wellness protocol. You don’t need special equipment or a perfectly timed routine. Sometimes you really can just go outside. Walk Without Trying to Accomplish Anything We have become very good at making walks productive. We listen to podcasts. We answer phone calls. We track our steps. We count calories. We respond to voice notes. We listen to audiobooks at twice the speed so we can finish them faster. Even one of the simplest things a person can do has become another opportunity to accomplish something. Sometimes, try walking without any of it. Leave the headphones at home. Take a route you normally drive past. Look at people’s gardens. Notice the houses in your neighborhood. Walk to get the mail and keep going for another ten minutes simply because the weather feels nice. Walking can be movement without becoming a workout. It can also be one of the rare parts of the day when your brain is not consuming information. There is something deeply pleasant about doing something without needing to extract maximum value from it. Move Your Body in Small Ways Not every form of movement needs a class, a membership, a machine or a matching set. Sometimes your body simply wants you to stand up. Reach your arms overhead after sitting at your desk. Roll your shoulders backward. Stretch your neck. Move your wrists after typing all day. Stretch your hips after spending hours in a chair. Lie on the floor for a few minutes and let your back relax. Put on a song and move around the kitchen while dinner cooks. We tend to imagine taking care of our bodies as something that happens during designated workout periods, but our bodies are with us all day. Small movements count too. You do not have to wait until you have an uninterrupted hour, the perfect workout plan or enough motivation to do something that feels good. Put Your Phone Somewhere Else Not face down. Not on Do Not Disturb three inches away from you. Actually somewhere else. Leave it in the bedroom while you make breakfast. Put it on the charger while you shower. Leave it inside while you sit outside. Keep it away from the dinner table. Watch an entire movie without checking it halfway through because you suddenly wondered where you recognized an actor from. We have become accustomed to filling every tiny gap in the day with information. Waiting for the microwave means checking your phone. Standing in line means checking your phone. A commercial break means checking your phone. Waiting five minutes for someone to meet you means checking your phone. Sometimes wellness looks less like adding another calming activity and more like removing the thing that prevents you from ever experiencing quiet. Let yourself stare out the window. Let yourself stand in line. Let your mind wander while you make coffee. You might be surprised by how luxurious doing absolutely nothing can feel. Clean One Small Area There are days when cleaning your entire home sounds impossible. So don’t. Clear the nightstand. Put away the clothes that have accumulated on the chair. Wash the five dishes in the sink. Throw away the receipts hiding at the bottom of your bag. Make the bed. Open the curtains. Pick one tiny area and make it feel a little better than it did five minutes ago. Small acts of tidying can completely change the way a room feels without turning your Sunday into an eight-hour cleaning marathon. Your environment does not have to resemble a minimalist apartment on Pinterest to make you feel good. It just needs to feel manageable enough that your brain can exhale when you walk into it. There is also something satisfying about giving yourself the gift of a small reset. Tonight-you gets a clear nightstand. Tomorrow-you wakes up to a cleaner kitchen. It is not glamorous, but neither are most of the things that quietly make life easier. Drink the Water You Already Have Wellness culture has somehow made hydration incredibly complicated. There are enormous bottles with motivational timestamps, electrolyte packets, mineral drops, flavor enhancers, special filters and powders promising various benefits. Meanwhile, there is probably a glass in your kitchen. Fill it with water. Drink it. Refill it later. That is allowed to be the entire hydration routine. There are certainly circumstances where electrolytes or other hydration products can be useful, but an ordinary day does not always require turning water into a project. One of the easiest ways to make wellness feel more accessible is to stop assuming the upgraded version is automatically the necessary version. Eat Before You Become Absolutely Starving One of the simplest forms of taking care of yourself is noticing hunger before it becomes an emergency. You know the feeling. You haven’t eaten enough, suddenly it is 3:47 in the afternoon, everything is irritating you and you are standing in the kitchen eating something directly out of its packaging while trying to decide what you actually want. Eating regularly does not have to involve perfectly prepared meals lined up in identical glass containers. Sometimes it simply means remembering that you deserve lunch even when the day is busy. Make something with what you have. Eat leftovers. Have a snack. Sit down if you can. Your meal does not have to be nutritionally perfect or impressive enough to photograph. Food does not become less nourishing because it wasn’t prepared during an aesthetically pleasing Sunday meal-prep session. Sometimes taking care of yourself means noticing that you are hungry and doing something about it before your body has to start shouting. Let Yourself Be Unavailable You are allowed to take twenty minutes to shower without answering anyone. You are allowed to watch a movie without simultaneously responding to messages. You are allowed to finish dinner before calling someone back. You are allowed to go for a walk and leave your phone behind. You are even allowed to have an evening where nothing is required of you. Constant accessibility is a relatively new expectation, but we have adapted to it so thoroughly that being temporarily unreachable can feel strangely uncomfortable. A message arrives and suddenly there is a tiny invisible clock counting how long it has been since you received it. Not every notification deserves immediate access to you. Creating little pockets of unavailability throughout the day can be one of the easiest ways to reclaim your attention, particularly if you spend most of your working hours responding to other people’s needs. Give Yourself Actual Quiet You do not need a meditation app, special cushion or thirty-minute guided practice to sit somewhere quietly. Sit on your bed. Sit outside. Sit on the floor. Sit in your parked car for a minute before going inside. Close your eyes if you want to. Or don’t. Let yourself have five minutes where nothing is playing and nobody is talking to you. You also do not need to call it meditation. You do not need a timer or a breathing technique. You do not need to become exceptionally good at clearing your mind. In fact, your mind probably will not be clear at all. You may remember something embarrassing you said four years ago or suddenly realize you forgot to buy toothpaste. That’s fine. The goal does not always have to be achieving perfect inner peace. Sometimes the goal is simply giving yourself a few minutes where you are not consuming anything. Take the Long Shower There is the shower you take because you have somewhere to be, and then there is the shower where you actually have time. Wash your hair. Let the warm water hit your shoulders. Do the entire routine instead of the abbreviated Tuesday-morning version. Use whatever is already sitting in your bathroom. Put on clean pajamas afterward. Take your time moisturizing instead of trying to get dressed at the same time. Self-care does not require turning your bathroom into a department-store beauty counter. Sometimes having enough time to enjoy the things you already own feels luxurious enough. The difference is not always the products. Sometimes the difference is simply not rushing. Open the Windows When the weather allows it, open them. Let fresh air move through the room. Pull the curtains back. Turn off the overhead lights and let the sunlight do its thing. Make the bed while the room airs out. Put on music or enjoy the quiet. It sounds almost ridiculously simple, but that is sort of the point. We spend so much time looking for ways to make our environments feel better that we forget about the things humans have been using forever: light, air, warmth, quiet. A room can feel completely different five minutes later, and you didn’t have to order anything to make it happen. Get the Thoughts Out of Your Head You don’t need a special wellness journal. Use an old notebook. The back of an envelope. A piece of printer paper. Your Notes app if that’s what you have. Write down everything you are trying not to forget: the appointment you need to schedule, the thing you need from the grocery store, the work task you need to handle tomorrow, the conversation you keep replaying and the random idea that arrived while you were brushing your teeth. It doesn’t need to be insightful, poetic or worthy of rereading. Sometimes journaling is less about discovering something profound about yourself and more about giving your brain somewhere else to store its open tabs. A brain dump can be particularly useful at night, when every task you forgot about during daylight hours suddenly decides to reintroduce itself the second your head touches the pillow. Put it somewhere. You can deal with it tomorrow. Call Someone You Love Sending things to each other has become one of the primary ways we maintain relationships. A TikTok means, “I thought of you.” An Instagram post means, “This is us.” A meme can somehow communicate an entire conversation without either person typing a sentence. There is something genuinely sweet about that. But occasionally, call them. Ask what they did today. Tell them the ridiculous story that is too complicated to type. Talk while you fold laundry or clean the kitchen. Let the conversation wander into absolutely nothing important. Human connection does not always need to happen through content. Sometimes hearing someone’s voice is the thing you actually needed. Make Something Without Needing to Be Good at It Write badly. Draw badly. Cook something you’ve never made before. Rearrange your room. Take photographs. Make a playlist. Try doing your hair differently. Learn something completely unnecessary simply because it interests you. There is enormous freedom in having hobbies that do not need to become side hustles, personal brands or evidence of talent. The internet has made it remarkably easy to turn every interest into something performative. If you start running, there is running content. If you start reading, there is BookTok. If you learn to crochet, suddenly there are accounts telling you how to monetize your crochet. You don’t have to. Not everything you enjoy needs an audience. You can create something and never post it. You can be terrible at something and continue doing it because you like how you feel while you’re doing it. Having something in your life that exists purely because you enjoy it might be one of the healthiest luxuries of all. Make Your Bedroom Somewhere You Actually Want to Sleep Before buying another sleep product, look at the room itself. Make the bed. Put away the pile of clothes. Turn off the bright overhead light. Close the curtains. Move the charger farther away from the bed if late-night scrolling has become a problem. Lower the temperature if you can. Put tomorrow’s things somewhere you can find them in the morning. Your bedroom does not need to become a five-star hotel. It just needs to communicate one thing to your brain: the day is over. The internet’s current fascination with sleep has given us an enormous collection of things designed to improve bedtime, but sometimes the most useful changes are environmental. Less light. Less noise. Less scrolling. A little more time. And then, eventually, actually going to sleep. Stop Turning Every Healthy Habit Into a Challenge You don’t need to walk 10,000 steps every single day for walking to be worthwhile. You don’t need to meditate for thirty consecutive days for five quiet minutes to count. You don’t need to drink a perfect amount of water every day, maintain a flawless morning routine or become the kind of person who wakes up at 5 a.m. without an alarm. There is a strange tendency within modern wellness culture to turn ordinary healthy behaviors into tests of discipline. Walking becomes a step goal. Drinking water becomes a challenge. Reading becomes a yearly number. Exercise becomes a streak. Rest becomes something we have to earn after completing everything else. But you are allowed to do things inconsistently and still benefit from them. A twenty-minute walk is still a walk even if you don’t take another one tomorrow. Going to bed early tonight is still good for you even if you stayed up too late yesterday. One home-cooked dinner does not become meaningless because you order takeout the next night. Wellness does not disappear because you missed Tuesday. Pay Attention to What Actually Makes You Feel Better This might be the most important habit of all. Notice yourself. Notice how you feel after spending two hours scrolling compared with how you feel after walking outside. Notice which people leave you energized and which interactions leave you exhausted. Notice when you are hungry, when your shoulders are tense and when you have been staring at the same screen for three hours. Notice when you’re tired. Notice when you need company. Notice when you need quiet. Notice the things you repeatedly do because you think they are relaxing even though you never actually feel relaxed afterward. There is an enormous wellness industry dedicated to telling us what should make us feel good. There are experts, influencers, advertisements, algorithms and entire product categories offering answers. Some of that information can be incredibly useful. But your body is giving you information too. Learning to notice it might not be as exciting as discovering the next viral wellness trend, but it can tell you far more about what you actually need. Wellness Doesn’t Have to Be Aspirational There is a version of wellness online that is incredibly beautiful. Sunlight pours through linen curtains. Someone wakes naturally at 6:30 in the morning, makes a matcha in a beautiful ceramic cup, journals for twenty minutes, goes to Pilates, takes supplements arranged in aesthetically pleasing containers and somehow has perfectly styled hair throughout the entire experience. It is soothing to watch. It is also content. Real wellness is often much less interesting. It is leaving the party because you’re tired. It

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Inside the Rise of Sleepmaxxing

Sleep masks, magnesium, pillow sprays and perfectly curated nighttime routines. The internet’s latest wellness obsession is making a luxury out of simply going to bed. There was a time when being tired was almost a status symbol. Running on four hours of sleep, surviving on iced coffee and answering emails before sunrise were treated like evidence that you were busy, ambitious and doing something right. Sleep was the thing you sacrificed to fit more into your day. Now, the internet is beginning to romanticize the exact opposite. Welcome to the era of sleepmaxxing, the social media-driven wellness trend centered around getting the best possible night of sleep. Depending on who you follow, that might mean slipping on a weighted eye mask, spraying your pillow with lavender, taking magnesium, lowering the thermostat, turning on a sound machine, journaling, tracking your sleep with a wearable and climbing beneath a weighted blanket. The routines can be elaborate. The products can be endless. But underneath all of it is a surprisingly simple idea: what if we actually took sleep seriously? And judging by the growing number of nighttime routines filling our feeds, people are very interested in finding out. So, What Exactly Is Sleepmaxxing? Sleepmaxxing is essentially the internet’s upgraded version of sleep hygiene. The term describes the growing practice of intentionally optimizing your nighttime routine, sleep environment and daily habits in hopes of improving the quality and quantity of your sleep. There is no official medical definition for “sleepmaxxing.” Instead, it is an internet-created umbrella term for the collection of habits, products and hacks people are using to pursue better rest. And there is certainly no shortage of them. Spend a few minutes scrolling through sleep-focused content and you will encounter everything from blackout curtains and silk sleep masks to magnesium drinks, white noise machines, cooling sheets, weighted blankets, tart cherry juice, red light, meditation and sleep-tracking rings. Some routines look less like getting ready for bed and more like preparing for a wellness retreat. The trend has become significant enough to show up beyond our algorithms. According to a 2025 survey from the American Academy of Sleep Medicine, 12% of U.S. adults said they had tried “sleepmaxxing,” while 19% reported taking magnesium to help with sleep. In 2024, only 9% reported using magnesium for that purpose. In other words, bedtime has officially entered its optimization era. Why Are We Suddenly So Obsessed With Sleep? Maybe sleepmaxxing is less surprising when you consider what came before it. For years, wellness culture was largely built around doing more. Wake up earlier. Work out harder. Track your steps. Drink the green juice. Complete the ten-step morning routine. Make the to-do list. Become the most productive version of yourself before everyone else wakes up. Sleepmaxxing feels like a response to that mentality. Instead of asking how much more we can squeeze into a day, there is a growing fascination with recovery. We are talking about nervous-system regulation. We are taking evening walks. We are putting our phones down earlier. We are buying beautiful pajamas, making sleepy drinks and turning bedtime into a ritual instead of an afterthought. There is also something incredibly appealing about the aesthetics of it all. The sleepmaxxing version of bedtime is rarely just going to sleep. It is dim lighting and fresh sheets. It is a bedside glass of water, hand cream, a silk eye mask and a book with the phone somewhere out of reach. It turns something ordinary into something luxurious. And in a culture where almost every hour of the day seems to demand our attention, perhaps protecting eight of them feels like its own form of rebellion. The Sleepmaxxing Starter Pack Naturally, the trend has developed its own unofficial collection of essentials. There are sleep masks, including increasingly popular weighted versions designed to block light while creating a gentle pressure around the eyes. There are pillow and linen sprays, usually scented with lavender or other fragrances associated with relaxation. There are body lotions and hand creams, because if bedtime has become a ritual, your beauty routine is coming with you. There are journals for the increasingly popular nighttime “brain dump,” giving all of those unfinished thoughts somewhere to go before your head hits the pillow. There are sound machines, fans and sleep headphones for anyone who has discovered that silence is somehow louder at midnight. And then there is magnesium, which has become one of the most recognizable characters in the sleepmaxxing universe. From sprays and lotions to powders and the viral “sleepy girl mocktail,” magnesium has become nearly synonymous with wellness-focused nighttime routines. There is some research exploring the relationship between magnesium and sleep, but the evidence for magnesium supplements as a treatment for insomnia remains limited. The American Academy of Sleep Medicine notes that despite its growing popularity, there is still relatively little research supporting magnesium supplements for insomnia and other sleep disorders. That distinction matters, because sleepmaxxing lives somewhere between legitimate sleep hygiene and internet experimentation. The Part TikTok Gets Right For all of the gadgets and elaborate routines, some of the best sleepmaxxing advice is surprisingly boring. A consistent bedtime and wake time. A bedroom that is dark, quiet, cool and comfortable. Limiting caffeine later in the day. Creating a relaxing wind-down routine. Getting daylight exposure during the day. Giving yourself enough time to actually sleep. These are not particularly glamorous recommendations, but they overlap much more closely with established sleep guidance than many of the viral hacks circulating online. Harvard Health notes that several sleepmaxxing practices are essentially familiar sleep-hygiene recommendations packaged under a trendier name. And maybe that is part of what makes the trend useful. If calling it “sleepmaxxing” is what finally convinces someone to stop scrolling at 1 a.m., dim the lights and prioritize a consistent bedtime, perhaps the rebrand is not such a bad thing. When Wellness Becomes Another Thing to Perfect There is, however, a point where optimizing sleep can become counterproductive. Sleep is one of those frustrating things that becomes harder the more desperately you try to force it. A sleep tracker telling you that you had a bad night can make you feel tired before you have even gotten out of bed. A carefully planned nighttime routine can stop feeling relaxing when you become convinced you cannot sleep without completing every step. Sleep psychologist Dr. Julie Kolzet recently cautioned that the optimization and tracking side of sleepmaxxing has the potential to worsen sleep for some people who are already struggling with it. And not every viral sleep hack deserves a place on your nightstand. Mouth taping, for example, has become one of sleepmaxxing’s most recognizable practices. The idea is to encourage nasal breathing by physically keeping the mouth closed during sleep. But experts have repeatedly warned that evidence supporting the trend is limited and that it may be unsafe for some people, particularly those with undiagnosed sleep apnea or other breathing issues. The same caution applies to endlessly stacking supplements because someone’s perfectly edited nighttime routine appeared on your For You page. Better sleep should make your life simpler, not give you another impossible standard to meet. Maybe the Best Part of Sleepmaxxing Has Nothing to Do With the Products You probably do not need a drawer full of supplements, a $300 sleep tracker and a twelve-step nighttime routine to sleep well. But there is something worth keeping from the sleepmaxxing movement. It is the idea that bedtime deserves a little more care. Wash your face slowly. Put on the comfortable pajamas. Apply the hand cream you normally save for special occasions. Turn the overhead light off. Make your room a little colder. Read a few pages of something. Write down whatever you are worried you will forget tomorrow. Maybe use the fancy sleep mask. Then stop optimizing. Because the ultimate goal of a nighttime routine is not to become exceptionally good at sleeping. It is to create enough comfort, consistency and quiet that eventually you stop thinking about sleep at all. After years of being told that success meant waking up earlier, working longer and somehow fitting more into every 24 hours, there is something refreshing about a wellness trend built around doing less. Sleep may have gotten a new name, a new aesthetic and an entire category of products attached to it. But perhaps the real luxury was getting enough of it all along.

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The Return of the Analog Life 

Why a Generation Raised Online Is Falling Back in Love With Slower Living—and What Beauty Has to Do With It There was a time when life wasn’t designed to be consumed.  You dressed up for dinner because it felt special, not because you planned to post it. You took photos without knowing how they’d turn out. You called your friends instead of texting them. Saturday mornings were spent wandering bookstores, flipping through magazines, writing in journals, or getting ready simply because it made you feel good. These everyday rituals weren’t extraordinary, but they made life feel fuller.  Somewhere along the way, those moments quietly disappeared. Our lives became faster, louder, and increasingly tied to our phones. Every experience seemed to carry an invisible expectation that it should be photographed, shared, or transformed into content. Even the simplest pleasures began competing with notifications, algorithms, and the pressure to always be connected.  Now, something interesting is happening.  Across social media, a growing number of young people are embracing what has become known as the “analog lifestyle.” Film cameras are replacing phone cameras. Paper planners are replacing productivity apps. Record players, handwritten letters, bookstores, magazines, disposable cameras, and evenings spent without screens are no longer nostalgic relics. They have become symbols of a slower, more intentional way of living. While these habits may seem old-fashioned on the surface, they speak to a much deeper desire that many people are feeling today. More than anything, they represent a longing to be present.  For many women, this movement has become about far more than aesthetics. It is a quiet rejection of constant accessibility and the pressure to document every aspect of life. It asks us to participate in our own experiences instead of performing them. In many ways, it has become one of the most compelling lifestyle shifts of the past few years. Surprisingly, it is also changing the way we think about beauty.  Why Are We Romanticizing the Past?  The generation leading this movement has never known a world without the internet. We grew up documenting birthdays on Facebook, posting Instagram stories from vacations, and measuring experiences by how shareable they were. Convenience became the defining feature of modern life. Groceries arrive at our door. Movies are streamed instantly. Books fit inside a tablet. Conversations happen through text bubbles rather than over coffee.  Technology has undoubtedly made life easier, but ease is not always the same thing as fulfillment.  Many psychologists describe a phenomenon called the “observer’s perspective,” where we begin experiencing life while simultaneously thinking about how it appears to other people. We go to concerts wondering which photo to post. We order beautiful meals with the intention of photographing them before tasting them. Even moments meant for rest often become opportunities for content.  The analog lifestyle quietly pushes back against this way of living.  A roll of film cannot be reviewed after every photo. A handwritten journal has no audience. A record player encourages you to sit with an entire album instead of skipping through playlists. Reading a physical magazine or novel asks for your full attention in a way that scrolling never can. These experiences are slower by design, and perhaps that is exactly why they feel so luxurious today.  Luxury, after all, has never simply been about expensive things. True luxury has always been about having enough time to enjoy them.  The Women Who Made Analog Living Feel Aspirational  Part of this cultural shift can be traced back to the women many of us continue to admire on screen. Long before “slow living” became a trend, television shows and films quietly celebrated lives built around rituals instead of algorithms.  Carrie Bradshaw from Sex and the City remains one of the clearest examples. While she’s remembered for her Manolos and designer handbags, what made her lifestyle so captivating wasn’t simply the fashion. It was the rhythm of her days. She spent afternoons writing her column from her apartment, wandered bookstores, read magazines, met friends for long lunches, browsed boutiques, and treated getting dressed as an extension of her personality rather than an opportunity for content.  The same feeling appears throughout films like The Holiday, You’ve Got Mail, and countless Nancy Meyers classics. Their worlds are filled with bookstores, handwritten notes, overflowing bookshelves, cozy kitchens, Sunday newspapers, fresh flowers, and conversations that unfold without interruption. Beauty exists in these stories, but it isn’t rushed. It lives in quiet mornings, freshly brewed coffee, beautifully arranged vanities, and evenings spent preparing for dinner with care.  Perhaps that is why these films continue finding new audiences decades later. Younger women aren’t simply copying the outfits or hairstyles. They are searching for a version of adulthood that feels intentional. They want lives filled with rituals instead of routines, experiences instead of endless consumption, and homes that feel lived in rather than curated for social media.  The appeal isn’t really nostalgia.  It’s presence.  Beauty Has Always Been One of Our Last Analog Rituals  The beauty industry has always sold transformation, but increasingly it seems consumers are becoming just as interested in the experience as they are in the products themselves.  For years, beauty revolved around buying more. More serums. More makeup. More trending products. More elaborate routines inspired by social media. Recently, however, there has been a noticeable shift. Consumers are building smaller collections of products they genuinely love. They’re taking longer to complete their skincare routines. They’re choosing signature fragrances over constantly chasing the newest launch. Beauty is becoming less about accumulation and more about intention.  Perhaps that’s because beauty has always been one of the last truly analog experiences.  There is something inherently grounding about applying perfume before leaving the house, brushing your hair without distractions, massaging moisturizer into your skin at the end of the day, or flipping through a magazine while a face mask sits. Visiting a beauty counter, testing lipstick shades in person, discovering a fragrance by chance, or spending an afternoon wandering Sephora without a shopping list are experiences that cannot be fully replicated through a screen.  They require presence.  That may explain why so many beauty campaigns today feel softer than they once did. Instead of promising dramatic transformations, many brands now lean into storytelling. Sunlit bathrooms, linen robes, fresh flowers, handwritten notes, film photography, and quiet mornings have become recurring themes. The aspiration is no longer perfection. It is peace.  Romanticizing the Everyday  One of the most compelling aspects of the analog lifestyle is that it encourages us to rediscover beauty in ordinary moments.  Lighting a candle before answering emails. Buying fresh flowers during a grocery run. Carrying a notebook instead of relying entirely on your phone. Reading a magazine in a neighborhood coffee shop. Wearing your favorite perfume even if you’re staying home. Taking a walk without headphones. Cooking dinner without turning on the television.  None of these habits are particularly productive.  That is exactly what makes them meaningful.  For years, we’ve been encouraged to optimize every hour of our day. We measure our lives through efficiency, engagement, and output. The analog lifestyle offers an alternative. It reminds us that some of life’s richest moments are the ones that don’t accomplish anything beyond making us feel more connected to ourselves.  Perhaps that is why the movement resonates so deeply with younger women. It gives permission to slow down in a culture that rarely celebrates stillness.  Maybe the Future of Beauty Looks a Lot Like the Past  The analog lifestyle may look like another passing trend on the surface, but its popularity suggests something much deeper. After years of living online, a generation that has always been connected is beginning to question whether constant connection has actually made life richer.  Maybe that is why film cameras feel exciting again. Why bookstores are full on Saturday afternoons. Why magazines are finding new readers. Why beautifully designed planners, handwritten journals, and record players continue appearing in homes that are otherwise filled with the latest technology.  Perhaps we are not moving backward at all.  Perhaps we are simply remembering that some experiences were never meant to be optimized.  Beauty has always been about more than appearance. It has always been about the way life feels. The confidence that comes from moving through the world with intention. The comfort of an evening skincare routine. The excitement of finding the perfect lipstick in person instead of through an algorithm. The quiet joy of getting dressed for dinner simply because it makes you feel like yourself.  Maybe that is the real reason the analog lifestyle has captured so many people.  In a world that constantly asks us to move faster, consume more, and stay connected every waking moment, choosing to slow down has become one of the most radical forms of self-care. It reminds us that some of life’s most meaningful moments were never meant to be documented or shared.  They were simply meant to be lived.   

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Fragrance

How to Find Your Scent Vibe for Spring

There are so many options when it comes to spring and summer scents. It can feel a little overwhelming, but in the best way possible! If I’m being honest, I think it is so much more chic and elevated to have a signature scent profile instead of just one signature perfume. Think of it like your wardrobe. You wouldn’t wear the exact same outfit every single day, right? But you probably have a very clear style. Your scent should work the same way. For example, I am a warm, cozy vanilla girl at heart. In the winter, I lean into deeper, boozy, woody vanillas that feel rich and comforting. But once spring hits, I shift into something lighter and sweeter. Think vanilla bean ice cream, soft florals, maybe even a little fruity twist. Still very me, just dressed for warmer weather. And that is the goal here. You are not changing who you are. You are just letting your scent evolve with the season. So let’s figure out what your scent vibe actually is. First, Ask Yourself: How Do You Want to Feel? Before we even talk about notes or perfumes, pause for a second and think about this. How do you want to feel when you walk into a room? Do you want to feel: Your scent is not just about how you smell. It is about the energy you carry. People remember how you felt to be around, and your fragrance plays a huge role in that. Understanding Scent Families (This Is Where It Gets Fun) Let’s break this down in a way that actually makes sense. These are the main scent vibes you will see when shopping for spring perfumes. Floral (The Romantic Girl) Floral scents are classic for spring. Think rose, peony, jasmine, orange blossom. If you love: This might be your category. Florals can be powdery and delicate or bright and modern, so do not think they are all the same. Citrus & Fresh (The Clean Girl) These are your clean, just-showered, effortless scents. Notes include lemon, bergamot, green tea, and light aquatic notes. If you love: This is your lane. Fruity (The Playful One) Fruity scents are fun, bright, and a little flirty. Think strawberry, peach, pear, apple. If you love: You will loveeee this category! Gourmand (The Cozy Sweet Girl) This is where my vanilla girls are. Notes include vanilla, caramel, whipped cream, almond. For spring, you want to go lighter. Think airy vanilla instead of heavy dessert. If you love: This is your signature vibe. Aquatic & Salty (The Effortless Cool Girl) These smell like ocean air, clean skin, and sunshine. If you love: This is such an underrated but beautiful category. Skin Scents (The “You But Better” Girl) Skin scents sit very close to the skin. They are soft, musky, slightly sweet. These are the perfumes people notice when they hug you and say, “you smell so good” but cannot figure out what it is. If you love: This is your category! How to Build Your Signature Scent Profile Here is where everything comes together. Instead of choosing just one perfume, try this: Pick 2 to 3 scent categories that feel like you. For example: Now you have a profile. This makes your scent feel layered, intentional, and very you. You can even layer perfumes to create your own custom scent. Yes, this is your sign to start experimenting! Spring Perfume Recommendations You Will Love Here are a few that are perfect for this season and different scent vibes: For the vanilla soft girls: For the floral lovers: For the clean girl aesthetic: For the fruity, playful vibe: For the skin scent lovers: Final Thoughts Finding your scent vibe should feel exciting, fun, and a little bit like discovering a new version of yourself. I hope this helped you feel more confident and inspired to explore what you truly love, because there is no right or wrong here. Just what feels like you. It is completely okay if your taste changes. It is okay if you love multiple scent families. It is okay if one day you want to smell like soft vanilla and the next day you are in your fresh, citrus era. That is the beauty of it. You get to evolve. Your scent is an extension of you. It is soft, powerful, emotional, and honestly kind of magical. It is one of those little details that can completely shift your mood, your confidence, and even your day. So go have fun with it. Try new perfumes, layer scents, walk through stores and spray everything that catches your eye. Pay attention to what makes you feel the most like yourself, and hold onto that feeling. I hope this guide gave you a little clarity and a lot of excitement to start finding your own scent vibe this spring. Because when you find it, it is not just about smelling good. It is about feeling like your most beautiful, confident self. And that is everything. -Nadia💄

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Beautiful Magazine Premier Digital Edition

Welcome to the Current Edition of Beautiful Magazine! We’re thrilled to present our latest issue, filled with captivating stories, stunning visuals, and inspiring content. Our cover clients are at the heart of this edition, and we invite you to explore their extraordinary journeys by clicking on the covers below. Discover the beauty that lies within each story and be prepared to be amazed by their experiences. Beautiful Magazine is your gateway to a world of inspiration and aspiration – so dive right in! Bree James Divine Med Spa Rodan & Fields Pure Image Salon Beauty by Bombshell

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Nails

Gel vs Dip vs Acrylic: What’s Actually Best for Your Nails?

If you have ever sat in a nail salon chair staring at the service menu like it is a final exam, I promise you are not alone. Gel. Dip. Acrylic. Everyone seems to have a strong opinion, and suddenly you are expected to choose in under thirty seconds. Take a breath. I’ve tried them all. Here is what you actually need to know. The truth is, there is no universally “best” option. There is only what works best for your lifestyle, your nail health, and the kind of look you feel most confident wearing. Let’s break it down properly. Gel: The Polished Minimalist Gel manicures are the reliable favorite for a reason. They are applied like regular polish but cured under a UV or LED lamp to harden into that glossy, long lasting finish. Why people love gel Gel is lightweight, flexible, and feels the most natural on your nails. It gives you that high shine, clean look that lasts about two to three weeks without chipping. If you love a short, neat manicure that always looks fresh, gel is usually your safest bet. It is also perfect for that effortless “my nails just look good” vibe. What to consider Most gel damage is not actually caused by gel. It comes from peeling it off when you are bored or impatient. I know it is tempting. Please do not do it. Proper soaking and removal makes all the difference. Best for: Someone who wants durability without bulk and prefers a natural, polished finish. Dip Powder: The Long-Wear Girl Dip powder is for the girl who does not have time for chips. The process involves layering bonding solution and dipping the nail into colored powder to build strength. Why people love dip Dip typically lasts longer than gel, sometimes three to four weeks. It adds structure to thinner nails and feels sturdier without going fully dramatic. If your nails tend to bend or split, dip can give you that extra reinforcement. It also does not require UV light to cure, which some people prefer. What to consider Dip can feel slightly thicker than gel. If not applied carefully, it can look bulky near the cuticle. Also, sanitation is important. A reputable salon will avoid repeatedly dipping multiple clients into the same container. Best for: Someone who wants strong, long lasting nails but does not need dramatic length. Acrylic: The Statement Maker Acrylic is the bold option. It is created by mixing a liquid and powder that hardens into a strong layer over your natural nail or extensions. Why people love acrylic If you want length, sharp shapes, or dramatic designs, acrylic delivers. Coffin, stiletto, long almond, acrylic is what makes those looks possible. It is structured, strong, and holds its shape beautifully. For some people, acrylic feels empowering. There is something about a fresh full set that just changes your posture a little. What to consider Acrylic is heavier and more rigid than gel or dip. It requires regular fills every two to three weeks, and removal should always be done properly. Ripping them off is not an option unless you want to regret it. Best for: Someone who loves bold, sculpted nails and does not mind maintenance. So what should you choose? If you want lightweight, glossy, and natural, choose gel. If you want long wear and extra strength, choose dip. If you love length, structure, and drama, acrylic is your moment. And here is the part I really want you to remember. The product is only half of the equation. Proper application, hygienic salon practices, and gentle removal matter more than the category itself. Your nails are not meant to feel thin, sore, or fragile after every set. If they do, something in the process needs adjusting. The Beautiful Takeaway The best manicure is the one that fits your real life. Not your Pinterest board. Not someone else’s routine. Yours. You deserve nails that look beautiful and feel healthy. Choose what makes you feel confident, take care of them between appointments, and please, always book that soak off instead of peeling.

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